Question 1

Which platforms does Odoo Social Marketing support?

Accepted Answer

Odoo Social Marketing publishes to Facebook, Instagram, LinkedIn, X and YouTube, and adds push notifications to visitors of your Odoo website as an owned channel. Each account connects through its business API with per-user permissions in Odoo. Naqlah links the accounts, sets up streams for comments and messages, and configures the calendar so your team schedules and replies from one place. Confirm the channel list for your Odoo version during scoping.

Question 2

Does Odoo Social Marketing support Snapchat and TikTok?

Accepted Answer

Not as native posting channels. Since Snapchat and TikTok carry much of the consumer reach in Saudi Arabia, Naqlah handles them through attribution: paid campaigns use UTM links built with Odoo's Link Tracker, so clicks and the leads they produce appear on the website analytics and in CRM alongside posts from the native channels. Organic posting to those two platforms stays in their own apps.

Question 3

Can social media comments become CRM leads?

Accepted Answer

Yes. Comments, mentions and direct messages from connected accounts appear in streams inside Odoo, and a team member can convert an enquiry into a CRM lead in a click, with the post, channel and conversation recorded as source. Assignment rules route it to the right salesperson, and the consent note needed for later marketing under PDPL is captured on the lead at the same time.

Question 4

Does it handle Arabic posts?

Accepted Answer

Yes. Captions are written in Arabic with right-to-left preview, Arabic hashtag sets are saved for reuse, and English versions sit on the same calendar entry. Naqlah adds an approval step so bilingual content is checked before it publishes, and sets default posting times around prayer and evening peaks. Streams show Arabic comments as written, so replies in dialect or formal Arabic are the team's choice.

Question 5

How is it different from Hootsuite or Buffer?

Accepted Answer

Scheduling tools stop at publishing and engagement stats. Odoo Social Marketing sits next to CRM, Website and Email Marketing, so a comment becomes a lead, a UTM click shows on the website and in sales, and a social post is grouped with the email and SMS sends of the same campaign. For a Saudi company already on Odoo, that removes another subscription and gives marketing attribution it can show to management.

Question 6

Can several team members manage the accounts?

Accepted Answer

Yes. Accounts connect once through their business APIs, and each team member works in Odoo with their own login and rights, so nobody shares platform passwords. Drafting, approving, publishing and replying can be split between a content writer, a manager and a sales rep. If an agency produces content, it can draft on the calendar while your team approves, and every action is logged.

Area	Before	With Odoo via Naqlah
Scheduling	Each native app, one at a time	One calendar across accounts
Languages	Separate drafts in a document	Bilingual post with right-to-left preview
Enquiries	Left in the inbox of each app	CRM lead with post and channel as source
Measurement	Platform insights, nothing tied to sales	Clicks tied to the website and to orders
Seasonal campaigns	Ad hoc each year	Planned templates for the Saudi calendar
Team access	Shared passwords	Per-user rights and approval

Odoo Social Marketing

What this module handles

Built for how business runs in Saudi Arabia

How does a social media post become a CRM lead in Odoo?

What Naqlah configures in your implementation

Companies that get the most from this module

Native apps and a shared sheet vs Odoo Social Marketing

Module questions, answered

Modules that work well together

Email Marketing

Blog

CRM

Email Marketing

Blog

CRM

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