Send Arabic and English campaigns to segments built from the customers already in your Odoo, with consent recorded per contact and results tied to sales.
Many Saudi companies hold their customers in Odoo, Salla and POS but run campaigns from Mailchimp exports, so segments are stale, Arabic templates break in Gmail, and nobody can show which email produced an order. Odoo Email Marketing builds and sends campaigns from the same database as CRM, Sales and your store, so audiences are filters rather than exports, and Naqlah, an Odoo Gold Partner in Saudi Arabia, configures sending domains, templates and consent handling so campaigns deliver and comply.
Naqlah builds Arabic right-to-left templates paired with English versions and tests them in Gmail and Outlook, with per-language lists or a language field that drives which version each contact receives. Consent source, date and opt-out are stored on the contact, so marketing has a recorded basis under PDPL and unsubscribes are honoured automatically. Your sending domain is authenticated with SPF, DKIM and DMARC so .sa mail reaches the inbox, and send times are planned around prayer, weekends and Ramadan evenings, when Saudi audiences actually read.
Bilingual templates
Right-to-left layouts with Arabic fonts that render in Gmail and Outlook, and English counterparts. Each contact receives the version matching their language field.
PDPL in the record
Consent source, consent date, opt-out reason and blacklist status live on the contact in Odoo. No separate subscriber database outside the Kingdom to explain in an audit.
Audiences from your ERP
POS loyalty members, store customers synced from Salla and CRM contacts are segmented by city, last order or spend without exporting a CSV.
1. Segment built from Odoo data
Marketing filters contacts by city, last order date, language or product bought, including customers synced through the Naqlah Salla app.
2. Template designed and tested
The Arabic and English versions are built from the saved template and an A/B test decides the subject line.
3. Campaign scheduled and sent
The send goes out from your authenticated domain at the planned time, skipping blacklisted and opted-out contacts.
4. Results reported on campaign and contact
Opens, clicks and the orders that followed are shown on the campaign, and each click is logged on the contact for sales to see.
Timelines depend on the number of templates, data sources and segments, and Naqlah gives a clear roadmap in the first consultation.
| Area | Before | With Odoo via Naqlah |
|---|---|---|
| Audience | CSV exported before each send | Live segment from CRM, POS and store data |
| Arabic emails | Right-to-left breaks in Gmail | Native tested bilingual templates |
| Consent | Unknown source, no record | Consent source and date on the contact |
| Results | Opens and clicks only | Clicks linked to opportunities and orders |
| Tools | Separate subscription and login | Same Odoo as sales and support |
| Unsubscribes | Manual list reconciled by hand | Automatic blacklist across every campaign |
Everything else, we cover in a free 30-minute consultation.
Free consultation. Meet the team and get a clear roadmap in one call.
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