Build Arabic and English follow-up workflows once in Odoo, and let them nurture leads and customers from CRM, store and event data with sales kept in the loop.
Saudi sales teams lose website and Snapchat leads because follow-up depends on someone remembering, and seasonal campaigns are rebuilt by hand every Ramadan while the CRM fills with stale contacts. Odoo Marketing Automation runs multi-step workflows with emails, SMS and internal actions triggered by records and responses, and Naqlah, an Odoo Gold Partner in Saudi Arabia, designs the first workflows around your real funnel and wires consent and branching by language.
Naqlah builds workflows that branch on the contact's language field, so Arabic and English audiences each receive native content from one workflow rather than a translated afterthought. A contact enters a workflow only when a recorded consent or another lawful basis exists on the record, and an opt-out at any email or SMS stops every remaining step, which is the behaviour PDPL expects. Send windows respect the Saudi week, with Friday and Saturday as the weekend, prayer times and Ramadan evening schedules, and SMS steps run under your CST-registered sender name.
Language-aware journeys
One workflow with an Arabic path and an English path, chosen by the contact's language. Templates are written in natural Arabic, not translated at the last step.
Consent first
Workflows start only for contacts with a recorded basis on the record, and an opt-out halts every remaining email and SMS step. The audit trail stays on the contact.
Sales in the loop
A click or reply creates a CRM activity for the rep with a due date, so a hot lead gets a call instead of another email.
1. Lead or customer enters the workflow
A website form, a Salla order synced through the Naqlah Salla app or an event registration matches the trigger filter.
2. Language and consent checked
The workflow reads the contact's language and consent fields, then sends the first Arabic or English message within the agreed send window.
3. Branch on response
Contacts who click or reply get a CRM activity assigned to sales, and those who do not get a reminder by SMS or WhatsApp after a delay.
4. Results reported per step
Participation, opens, clicks and conversions are shown for each step, so the team sees where the funnel leaks.
Timelines depend on the number of workflows and channels, and Naqlah gives a clear roadmap in the first consultation.
| Area | Before | With Odoo via Naqlah |
|---|---|---|
| Follow-up | Depends on someone remembering | Scheduled workflow from the trigger |
| Language | One template, usually English | Arabic and English paths by contact language |
| Channels | Email only, sent in batches | Email, SMS and WhatsApp as steps |
| Sales handoff | None, marketing and sales apart | CRM activity created on engagement |
| Consent | Unmanaged, risk under PDPL | Checked before every step, opt-out stops the flow |
| Reporting | Campaign opens only | Conversion and drop-off per step |
Everything else, we cover in a free 30-minute consultation.
Free consultation. Meet the team and get a clear roadmap in one call.
.svg)
