Question 1

Can Odoo send SMS in Saudi Arabia with our own sender name?

Accepted Answer

Yes, through a Saudi gateway. Odoo's built-in SMS credits use a shared international sender, which is not what Saudi customers expect, so Naqlah connects a licensed local provider to Odoo. Your sender name is registered with CST through that provider using your commercial registration and an authorization letter, and every campaign and transactional message then carries your brand name. Promotional and service sender names can be kept separate.

Question 2

Can we connect a Saudi SMS provider such as Msegat or Unifonic?

Accepted Answer

Yes. Naqlah builds or configures the connector between Odoo and your chosen Saudi gateway so campaigns, transactional messages and delivery reports flow in both directions without leaving Odoo. If you already hold a sender name and credit balance with a provider, those carry over. Confirm with Naqlah which providers are supported out of the box and which need a custom connector during scoping.

Question 3

How many characters fit in an Arabic SMS?

Accepted Answer

Arabic text uses a different encoding from Latin text, so a single Arabic segment holds about 70 characters compared with 160 for English, and a long message is split into several segments that each cost a credit. Odoo shows the character and segment count while you type, so the team sees the cost and the cut-off before sending. Naqlah writes templates to fit and confirms the counter matches your gateway's billing.

Question 4

How do customers opt out of SMS?

Accepted Answer

Each message can include an opt-out link, and your gateway can be set to recognise a reply keyword in Arabic or English. Either action adds the number to Odoo's blacklist with a reason and date on the contact, and every future campaign and transactional message skips it automatically. That record gives you the opt-out mechanism PDPL and CST expect, and the blacklist is shared with Email Marketing where the same contact exists.

Question 5

Does SMS Marketing work with POS, Sales and our online store?

Accepted Answer

Yes. Segments are built from the same database as POS customers, Sales orders and eCommerce orders, including Salla and Zid orders synced through the Naqlah Salla app, so a campaign to lapsed buyers or a branch's loyalty members is a filter rather than an export. Transactional messages such as order confirmed, shipment on the way, invoice ready or event reminder are triggered from those records without anyone typing them.

Question 6

Can we schedule promotional campaigns and A/B test them?

Accepted Answer

Yes. Campaigns can be scheduled for a specific date and time, which Naqlah aligns with your agreed send windows to avoid late-night sends and respect Ramadan schedules. A/B tests send two message versions to a sample and pick the winner by clicks, leads, quotations or revenue before sending the rest. Results stay on the campaign so the next Eid or White Friday message starts from what worked.

Area	Before	With Odoo via Naqlah
Sending	Portal with a CSV upload each time	Campaign from a live Odoo segment
Sender name	Shared or unregistered number	Your CST-registered sender ID
Arabic text	Truncated surprises on delivery	Segments counted before sending
Opt-outs	Spreadsheet nobody checks	Automatic blacklist on every send
Results	Delivery count only	Clicks linked to orders and leads
Transactional SMS	Typed by hand or not sent	Automatic from orders, invoices and events

Odoo SMS Marketing

What this module handles

Built for how business runs in Saudi Arabia

How does an SMS campaign go out from Odoo to Saudi customers?

What Naqlah configures in your implementation

Companies that get the most from this module

Gateway portal and CSV uploads vs Odoo SMS Marketing

Module questions, answered

Modules that work well together

Email Marketing

Marketing Automation

Point of Sale

Email Marketing

Marketing Automation

Point of Sale

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